Why Summer Is the Best Time to Start Creating Video Content (And Why You Shouldn’t Wait for Q4!)
Are you still waiting for Q4, the classic “big push” season, to start pumping out your video content?
How many times have you thought, “I’ll really kick off my video content when Q4 rolls around”?
Spoiler alert: Waiting until the last quarter to jump on the video train is like waiting to buy sunscreen in the middle of a heatwave—it’s way too late, and you’re gonna miss out on all the fun (and burns).
Instead, let me let you in on a juicy secret: Summer is your absolute best season to start creating video content. It’s when creativity is sky-high, energy is buzzing, and your audience is ripe for some binge-worthy videos.
That’s right. It’s time to pack away those winter blues, slip on your creative shades, and dive into the sunny side of video marketing and here’s why.
1. Summer Vibes Spark Creativity Like No Other
There’s just something magical about summer that turns your brain into a creativity factory. Maybe it’s the longer daylight hours, the sunshine boosting your serotonin, or the casual, carefree vibes that make brainstorming feel less like work and more like play.
Imagine something like this: You’re filming your next video outside during golden hour, that warm sunlight giving you a natural glow while the birds sing in the background. Or maybe you’re capturing behind-the-scenes moments poolside or at a summer festival.
These fresh, vibrant scenes are way more engaging than your typical four-wall office shot. Bonus points for when your audience feels that summer energy, and they’ll love tuning in for it.
2. Freedom and Flexibility Mean More Videos, Less Stress
Summer often comes with a slower pace (for many businesses), giving you some breathing room. Unlike the frenzy of Q4, summer lets you experiment with different video styles, try out fun new formats, and actually enjoy the process of content creation.
Think of summer as your creative playground. Want to film a funny skit? Go for it. Try a quick how-to in your backyard? Absolutely. Batch filming multiple videos on one sunny afternoon? Genius.
When you’re relaxed and have more time, the quality of your videos shoots up, and that shows to your audience.
3. The Outdoors is Your Content Goldmine
Let’s be honest: a pretty background is everything. Summer gives you a free, gorgeous, and endlessly varied backdrop to make your videos pop. Parks, beaches, colorful murals, farmers markets, rooftop patios, literally why settle for a boring wall when you can film with palm trees swaying behind you or a sunset lighting you up like a star?
Outdoor video content feels authentic and fresh, making viewers feel like they’re right there with you. Plus, natural light is a content creator’s best friend, say goodbye to expensive lighting rigs and hello to that golden-hour glow!
4. Beat the Q4 Content Crush Before It Begins
Everyone knows Q4 is the busiest season for marketers. Holiday sales, Black Friday, Cyber Monday, year-end campaigns—it’s a content tsunami! But here’s the trick: If you start building your video library in summer, you won’t have to scramble later.
By front-loading your content creation now, you’ll have a vault of videos ready to go, letting you focus on strategy and sales when the big crunch hits. You’ll be chill while others are stressed.
And honestly, who doesn’t want to be the cool cucumber of Q4?
Waiting until the end of the year to start creating video content is like showing up to a pool party when everyone’s already leaving. Instead, ride the wave of summer’s energy, freedom, and sunshine to make content that dazzles.
Your audience will love it, your brand will grow, and by the time Q4 hits, you’ll be the smoothest content creator in the game.
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