12 Summer Content Ideas for Business Owners
Summer isn’t just for slowing down…it’s for showing up differently.
Your audience is still scrolling (just with sunglasses on), and now’s the perfect time to create content that’s light, engaging, and deeply aligned with the seasonal energy of connection, play, and visibility.
If you’ve been feeling a little off your content game or craving some fresh inspiration, this is your sign to lean into the vibes, experiment with new formats, and let your brand’s personality shine.
From throwback nostalgia to hot takes and sunny-day behind-the-scenes, these 12 summer content ideas will help you boost engagement, spark conversations, and stay top of mind - without burning out in the process.
1. Sun-Soaked Behind-the-Scenes
Authenticity wins all year long, but it especially shines in summer when audiences crave light-hearted, scrollable content. Show what a typical day looks like for you or your team but make it seasonal. Are you batching content on your patio? Packaging products in your shorts and slides? Taking midday breaks for a smoothie or solo walk?
Behind-the-scenes content allows you to humanize your business. People love doing business with people, not faceless brands. Use this opportunity to connect on a personal level by showing your environment, your routines, and the small summer moments in between.
Add trending sounds and relaxed captions to give it even more reach!
2. Turn Up the Heat on Product Features
This is your time to make your offers pop. Think about how your products or services solve a summer-specific pain point or elevate seasonal experiences.
Position your offerings as essential, whether it’s “the dress you’ll wear all July,” “your summer marketing refresh,” or “the candle scent that turns your living room into a tropical escape.”
Use photos and videos that feature bright light, bold colors, and outdoor settings. Your visuals should mirror the energy of the season. Then, double down on the storytelling, show how your product fits into your customer’s ideal summer lifestyle.
3. Create a “Summer Survival” Mini-Series
Mini-series are great for engagement because they give your audience something to look forward to and position you as an expert in your niche. Focus on bite-sized, valuable tips tailored for summer, such as “Staying Motivated in the Summer Slump” for business owners or “Summer Skincare Simplified” for wellness brands.
Break the series into 3 to 5 short Reels, blog posts, or story highlights. Add a playful name, a consistent visual style, and a call to action to keep viewers watching the full series.
As a tiny bonus, you can later repurpose the series into a downloadable freebie or email sequence!
Score, right?
4. Tap into Micro-Moments & Offbeat Holidays
Not every post has to sell—some should simply connect. Summer is full of quirky holidays and trending “micro-moments” like #TacoTuesday, #SundressSeason, or “first iced coffee of the day.” These are low-lift ways to join conversations and let your brand’s personality shine.
You can plan ahead using a social media holiday calendar, but don't be afraid to be spontaneous. Did a heat wave hit your area? Show how you’re staying cool while still showing up.
These slice-of-life moments are relatable, easy to create, and highly shareable.
5. Launch a “Hot Take” Series
If you want engagement, give people something to react to. A “hot take” is a strong opinion or unexpected perspective about your industry, customers, or even your own approach. It sparks conversation because it breaks the mold.
Start with one bold statement like “Hot take: You don’t need more followers, you need better messaging,” and use it as a caption, video hook, or tweet-to-graphic post.
The goal isn’t to be controversial, but it’s to offer insight with personality. Encourage your audience to agree, disagree, or add their own take in the comments!
6. Go Full Nostalgia!
There’s something about summer that makes people reflect. Tap into those nostalgic feelings by sharing a throwback photo, your favorite childhood summer memory, or even what your first summer in business looked like. Stories like these resonate because they’re personal, heartfelt, and relatable.
Use storytelling captions to paint a picture, then tie it back to your business growth, mission, or values. Prompt your audience to share their own nostalgic memories in the comments, this kind of engagement is meaningful and builds emotional connection.
7. Real-Time “Summer in the Life” Vibes
You don’t always have to post content with a hard sell. Sometimes, sharing what you’re currently enjoying—whether it’s your favorite cold drink, a book you’re reading, or even a new playlist can invite your audience into your world and build stronger relationships.
Think of these posts as low-effort, high-personality touchpoints. You’re reminding your followers that you’re not just a business owner—you’re also a real person with interests, routines, and a lifestyle that they may aspire to or identify with.
These little moments keep people invested in your brand story.
8. Feature Your Clients Living Their Best Summer
Your happy customers are your best content creators. If they’re using your products or experiencing your services this summer, ask them to tag you or send in photos. Then, feature them in your feed or Stories.
User-generated content builds social proof and celebrates your community. It shows future clients that you’re actively helping people, right now, and creates FOMO in the best way. You can even start a branded hashtag to encourage more shares or run a contest around summer experiences with your brand!
9. Run a Flash Offer with a Summer Twist
Time-sensitive offers are an excellent way to drive action, and adding a seasonal theme makes them more memorable. Use phrases like “limited-time,” “summer exclusive,” or “sunset deal” to generate urgency. Tie your offer to a summer milestone like the solstice, a holiday weekend, or back-to-school season.
Keep your visuals bright and bold, and make your CTA (call-to-action) crystal clear.
This can either be a 3-day flash sale, a mini-service bundle, or a free gift with purchase, summer-themed promos can re-engage past clients and entice new ones to try you out!
10. Share Your Summer Biz Bucket List
Invite your audience into your world by sharing what you're hoping to accomplish or experience this summer. Whether it's launching a new offer, getting featured in the media, or finally taking a real vacation, your goals make your brand feel human—and your audience will root for you.
This can become a super engaging post when paired with a simple graphic or checklist. Ask your followers what's on their summer bucket list, too.
This creates an interactive moment that opens up the comments and fosters connection.
11. Host a “Summer Friday” Series
Lean into that Friday energy with a weekly content series that delivers quick value before the weekend. You could go live, post a Reel, or drop tips that are short, snappy, and on-brand. These series help build anticipation and show consistency—two big wins for building an engaged following.
Call it something catchy like “Five-Minute Friday,” “Social Tip in the Sun,” or “Weekend Warm-Up.” The key is to deliver something bite-sized but high-value, whether it's strategy, motivation, or inspiration to kick off the weekend strong.
12. Make & Share a Branded Summer Playlist
Music instantly taps into emotion, so why not create a summer playlist that captures the essence of your brand? Whether it’s chill, energizing, funky, or nostalgic, your playlist becomes a creative touchpoint your audience can enjoy during workouts, workdays, or road trips.
Upload your playlist to Spotify or Apple Music, give it a fun name like “Boss Babe Beach Vibes” or “Summer CEO Flow,” and design a cute cover. Then promote it across platforms and invite followers to share their own favorite summer jams with you.
You don’t have to be online 24/7 to make the most of summer, you just have to be intentional.
Choose 2–3 ideas from this list that excite you, plan them out in advance, and build in space for spontaneous content that captures real-time moments. The key is to align your message with the season while staying true to your voice and goals.
Your content can be relaxed and powerful at the same time. The sun is out, your audience is scrolling, and you’ve got something worth sharing so make it happen.
Hashtags are the WAY!
Got the social media content down but need help with getting the engagement you need form your target audience?
We’ve curated a HASHTAG GUIDE not only for one industry but for ALL.
Check them out right here and choose which industry fits your brand best and get right to scheduling!
