The Best Times to Post on Social Media During Summer Vacation Season
Summer’s here, and your audience is outside. They’re brunching, beaching, road-tripping, and scrolling in between sips of iced coffee. While their routines may be a little more laid-back (hello, summer Fridays!), that doesn’t mean your content has to be ignored.
In fact, it’s a golden opportunity… if you know when to show up.
Let’s break down the best times to post during the summer season so your content isn’t just seen, it’s liked, shared, and saved with love.
1. Mornings = Prime Mobile Time
During the school year or busy seasons, your audience might be glued to their phones on lunch breaks or right after work.
But in the summer? They’re waking up slower and scrolling sooner.
People are checking their phones before heading out for the day, whether they’re traveling, hitting a local event, or just lounging with their dog on the patio.
Sweet spot:
👉 8:00 AM – 10:00 AM (especially on weekdays)
Use this window to post things that are quick to consume - think reels, inspirational quotes, behind-the-scenes peeks, or fun daily prompts that people can engage with on the go.
2. Evenings Bring the Chill (and the Scroll)
After dinner, during golden hour, or once the kids are in bed—this is when people wind down with their phones and catch up on what they missed.
It’s relaxed scroll time. People are more likely to engage with longer captions, swipe through carousels, or comment thoughtfully.
Best time:
7:00 PM – 9:00 PM (especially Sunday–Thursday)
This is a great time for storytelling content - like testimonials, mini case studies, or carousel posts that encourage saves and shares. Make it cozy-scroll-worthy.
3. Weekends Can Be Wild Cards (But Still Worth It)
The weekend audience is out and about—festivals, road trips, lake days. But that doesn’t mean they’re not online. It just means their scroll time looks a little different.
Best times to catch them:
👉 Saturday: 9:00 AM – 11:00 AM
👉 Sunday: 6:00 PM – 8:00 PM
UGC reposts, event reminders, local highlights, and interactive stories like polls or quizzes. You’re not trying to interrupt their weekend—you’re joining it.
4. Timing Is Key, But So Is Consistency
Real talk: The algorithm loves consistency more than it loves your perfect posting hour.
Summer schedules can get messy, so the best strategy is to stick to a rhythm your audience can count on. It can either be every morning at 9 or Monday-Wednesday-Friday at 7 PM, make your presence predictable, even if their day isn’t.
Use scheduling tools like Later, Planoly, or Meta’s Creator Studio to batch content and post even when you’re the one at the pool.
Summer isn’t about being glued to a screen—and your followers feel the same. That’s why the when behind your content matters more this season than ever.
Here’s your quick cheat sheet:
Mornings = Mobile magic ✨
Evenings = Thoughtful engagement 🧠
Weekends = Keep it light & fun ☀️
Consistency = Your real superpower 🔁
So go ahead, lean into the rhythm of summer, post with purpose, and keep your brand glowing all season long!
