How to Launch a Viral Summer Challenge That Grows Your Audience
Picture this: It’s 95 degrees, your audience is scrolling poolside with a popsicle in one hand and a phone in the other—and your brand just popped up with something so fun they have to join in.
Welcome to the power of a summer challenge.
This isn’t just about trends or going viral. It’s about showing up in a fresh, creative way that gets people talking, sharing, and connecting with your business—all while soaking up those sunny vibes.
Here’s how to build a summer challenge that brings the heat (in a good way)!
1. Pick a Theme That Screams “Summer Vibes”
Your challenge theme should feel like a backyard BBQ, beach day, or spontaneous road trip—aka fun, light, and easy to jump into.
Think about what fits your brand and still gives people room to play.
Some examples to reference at:
A boutique: #StyleTheSun – challenge followers to create cute summer outfits with a twist.
A café: #SipAndSnap – post a pic with your favorite summer drink (bonus if it’s yours).
A wellness coach: #7DaySunshineMindset – daily journaling or movement prompts.
Choose something visual, simple, and repeatable. If it can be done in under 5 minutes and looks good on camera? You’re golden.
2. Choose the Right Platform (and Use What’s Trending!)
Now that you’ve got a theme, it’s time to figure out where it should live. TikTok and Instagram Reels are the ultimate summer stages, especially with their snackable video format.
Below are examples of trendy formats to use:
Reels with trending audio
Instagram Story templates for easy participation
TikToks with before/after reveals or quick demos
Don’t forget your custom hashtag! Keep it catchy, relevant, and easy to remember because this is how you'll track all the buzz.
3. Make It Worth Their While (Even If It’s Just for Fun)
We’re not saying you have to offer a prize… but it definitely helps. Whether it’s bragging rights or an actual reward, give people a reason to stick around till the end.
Here are some ideas that work:
Feature winners on your page (hello, social proof!)
Give away a freebie, discount, or small gift card
Partner with a local biz or influencer for extra perks
Co-hosting with another business doubles the audience and the fun. Think: your product + their service = a summer dream team.
4. Hype It Up Before, During, and After
You wouldn’t throw a party without sending out invites—same goes for your challenge. Build excitement before you even launch.
Before:
Post teaser videos
Countdown to Day 1
Share what people can win or expect
During:
Post daily reminders
Re-share participant posts
Add a “Challenge Highlight” to your IG
After:
Celebrate winners
Recap the best entries
Invite new followers to stick around (maybe with a next step or promo)
Think of it like a mini campaign, not just a one-time post.
At the end of the day, your summer challenge should do one thing: spark joy (and brand visibility). If people are smiling, tagging their friends, and showing off their creations?
You’ve already won.
So go ahead! Pick your theme, start planning, and make this summer your most engaging season yet.
Need more help with creating a consistent social media routine?
Our Social Media Roadmaps provide a step-by-step strategy tailored to your brand. We have specific roadmaps for the fashion, entertainment, food, and personal service industry!
If none of those suit your brand, we also have a roadmap good for ANY industry!
Check the roadmaps here. Or if you’re in need a more personalized approach, contact us now!
We’re always ready to help here at Get Local Social!
