Are you an Austin-based business looking to boost your online presence?

If you're not using hashtags and geo-tags strategically, you're missing out on a goldmine of local engagement! If you're running a trendy coffee shop, a boutique fitness studio, or an up-and-coming food truck, mastering these digital tools can set you apart from the competition.

We specifically made this article on how you can maximize your social media impact with hashtags and geo-tags!

Why Hashtags & Geo-Tags Matter

Hashtags and geo-tags are your secret weapons for reaching the right audience in Austin.

Hashtags categorize your content, making it discoverable by users searching for specific topics.
Geo-tags help your posts appear in location-based searches, making it easier for locals and tourists to find you.

By leveraging both, you increase your chances of being seen, followed, and visited by potential customers.

The Power of Austin-Specific Hashtags

Hashtags help you tap into local communities and trending conversations. Here are some winning hashtag strategies:

1. Use Popular Local Hashtags

Incorporating well-known Austin-related hashtags ensures that your posts show up in local searches. Try these:

#ATXLife
#KeepAustinWeird
#AustinEats
#ATXSmallBusiness
#ExploreAustin

2. Get Niche with Industry-Specific Hashtags

To reach your target audience, use hashtags related to your business type. For example:

A café could use: #AustinCoffee #ATXBrews
A fitness studio could use: #ATXFitness #AustinYoga
A retail shop could use: #ShopLocalATX #AustinFashion

3. Create a Branded Hashtag

Come up with a unique hashtag for your business and encourage customers to use it. This builds community and provides user-generated content for your brand. Example: #BestTacosATX for a taco shop.

Using Geo-Tags for More Visibility

Geo-tags help people discover your business when they search for places in Austin. Here’s how to make the most of them:

1. Always Add a Location Tag to Your Posts & Stories

When posting on Instagram, TikTok, or Facebook, tag your exact business location so customers can find you easily.

2. Tag Popular Spots Near Your Business

If you're near a well-known landmark or neighborhood, tag that location in some of your posts. For example, a restaurant near South Congress might tag "SoCo District" to attract more foot traffic.

3. Use Event-Specific Geo-Tags

During big Austin events like SXSW or ACL Fest, tag the event location to get in front of attendees who are searching for local businesses.

Bonus Tips for Maximum Engagement

Mix popular and niche hashtags: A balance of widely used and more specific hashtags ensures your posts reach both broad and targeted audiences.
Monitor hashtag performance: Check analytics to see which hashtags drive the most engagement and refine your strategy.
Engage with other tagged posts: Like and comment on posts that use the same hashtags and geo-tags to boost visibility.

By mastering hashtags and geo-tags, your Austin-based business can attract more local customers, build brand awareness, and boost engagement.

But if you're unsure where to start or want a strategy tailored to your business, check out our Social Media Roadmaps!

These expert-crafted guides take the guesswork out of content planning and help you maximize visibility.

Get yours today at Get Local Social and start seeing real results!

Mastering Hashtags & Geo-Tags for Austin-Based Businesses